In our quest to make you a better man, we will be featuring videos by leading experts in:

• Drink (so you can sound smarter when you’re at the bar drinking with your boss)
• Food (so you’ll have easy recipes that will be guaranteed to get you some)
• Tech stuff (so you’ll be able to out-talk your friends)

First up, is the Master Distiller and International Brand Ambassador for Beefeater, talking about the launch of the new Beefeater 24.

Personally, I used to be a vodka drinker but now I find that I want something that I can taste and is more sophisticated. I also find the distilling of gin to be more interesting process, so to me: gin is in!

The video was shot at Barchef which an amazing cocktail bar on 472 Queen West. I find that we are way behind in the cocktail bar culture that NY has and Barchef would be at home at any corner in LES or SOHO. If you want to impress a date, take them here for a pre or after dinner drink.

We have a beautiful bottle of the new Beefeater 24 that we are giving away on Thurs…stay tuned.