I was invited down to Bymark yesterday for the unveiling of the new Philips SensoTouch 3D. Introduced as the latest and greatest in wet and dry electric shavers, this precedes the most recent product from the Philips shaver line, the Philips Arcitec.

While Gotstyle isn’t known for carrying electric shavers, this product may make us change our minds.

Can’t lie, my memory is pretty bad, but I’ll give it a shot. The new Philips SensoTouch 3D makes its mark from its fine point razors and are thicker for a defining finish. It allows full rotation (although not 360 degrees) to ensure maximized comfort and reach on the skin, which also benefit from its rounded corners. At 60 minutes battery life, you’re looking at about 20 days of usage before a recharge.

There is a 2D version that doesn’t rotate as impressively as the 3D, has a less refined head, and does not have the fancy battery life indicator as well. It’s a decent utility at $100 less than the 3D.

The media launch included an overview and Q&A session the communications manager and product specialist, a master barber, two sexy pin up girls and a roster of SensoTouch electric shavers. Of course, free booze and a seemingly never-ending menu of hors d’oeuvres kept us occupied.

With a demonstration from the master barber on the bearded model, my three day power beard needed a quick tune up. Looking forward to having my facial ‘do buzzed down by Jean-Marc, I was also interested to hear his background. Jean-Marc owns a barbershop in Montreal called Mohawks and has been chopping down men’s hair for a long time. He did a splendid job on all willing participants.

A number of great individuals were on hand to see and test out the new Philips SensoTouch 3D electric razor, included Cliff from the Globe, Derrick from the Post, Max from Fab Magazine, and Robert from Electric Shavers Forums. In case you haven’t noticed, my forte does not include remembering last names.

Our gift bag included a Philips SensoTouch 3D to take home and try on ourselves! Whether it has an expiry date, is unknown.

Thanks to Charmaine from Ketchum PR, and Court & Nagede from Philips for the invitation!

Photos taken with the Olympus PEN E-PL1.