John Varvatos is the ultimate rock ’n’ roll superstar star! Ironically, the man has never performed, written a song, or even lifted a musical instrument. Instead, for over a decade, John Varvatos has captivated the world with his vision of men’s fashion, one that has been infused and inspired by everything rock ’n’ Roll.

John Varvatos is a designer who draws inspiration from the past and repurposes these ideas into something entirely new. As a line created for guys who appreciate great fabrics, design and details, without being over-the-top, John Varvatos effortlessly fuses new school attitude with old school grace.

“Our philosophy is about reaching back to move forward. We have something different to say with a sensibility that is both old and new.” John Varvatos

Speaking of fusing new school and old school, his latest SS’13 campaign pairs the legendary Jimmy Page, the guitarist of Led Zeppelin with the 28-year-old emerging American music talent Gary Clark Jr., who’s been dubbed by the music industry to be “the next Hendrix”. This campaign merely follows suit of over 17 seasons of collaborations which have aimed to highlight the movers, shakers and style-makers of the rock ‘n’ roll scene. Past collaborators include Paul Weller and Miles Kane, Green Day, Franz Ferdinand, Perry Farrell, Cheap Trick, Alice Cooper, Velvet Revolver, Iggy Pop, Chris Cornell, Joe Perry, Ryan Adams and Slash.

Over the past decade, the John Varvatos brand has grown on several fronts and today represents an entire men’s lifestyle that includes belts, handbags, footwear, eyewear, limited edition watches, luxury skincare and fragrances, as well as the younger, edgier John Varvatos Star USA collection.

We at Gotstyle are a huge supporter of John Varvatos and more specifically the Star USA collection because  the collection goes beyond the confines of “trends and truly speaks to an ideal, a lifestyle, a movement.

Check out these great looks from the John Varvatos Star USA Spring/Summer 2013 collection.