Grooms are getting into the wedding mania. They’ve carved out a larger part in the gifts, menus, venue, decorations, and of course what they’ll be wearing. The Toronto Star interviewed Melissa on these changes, and why we created the Groom Room.

“Toronto menswear store Gotstyle introduced The Groom Room at its new location in the Distillery District. It resembles an 18th-century parlour. As grooms get fitted, groomsmen can hang out in the lounge, shoot pool and have a drink at a well-stocked bar.

“If you’re a bride getting married, you’ll go with your bridesmaids to get the dress and it’s a group activity,” says owner Melissa Austria. “We think guys should have the same experience.”

Grooms, bearing pictures of Ryan Gosling or George Clooney in a tuxedo, know exactly what kind of red-carpet look they want. Sometimes, their determination to get a particular stitch, colour or lapel, can transform them into groomzillas, says Austria.”

→ Read the full article here.